Cinebody is a user-generated video platform that enables brands to capture authentic customer and employee content without production crews, scheduling, or high filming costs.
Cinebody had a compelling product but lacked the internal bandwidth and know-how to consistently reach the marketing leaders who actually own video budgets. Their small team needed a predictable way to generate sales conversations with brands running constant content, event, and campaign programs.
StoryGen reframed Cinebody from “video software” into a repeatable content engine for marketing teams, capturing authentic customer and employee footage without crews, scheduling friction, or high production cost. We built a target list of companies with ongoing storytelling needs and multi-threaded into Brand, Content, Social, and Marketing leaders.
Storygen then quickly built a multi-channel BDR program, with core messaging focused on specific use cases like customer testimonials, event coverage, internal communications, and social video, with a low-friction offer that let teams test Cinebody quickly and see real value before committing.
StoryGen turned Cinebody’s outbound motion into a consistent source of revenue and pipeline:
This created a reliable top-of-funnel engine and proved Cinebody could compete and win against larger, more established video platforms.