Frequently Asked Questions

General

What does StoryGen do?

StoryGen builds and operates outbound sales systems for B2B companies. We handle cold calling, cold email, LinkedIn outreach, and GTM engineering, delivering qualified sales meetings without requiring you to hire or manage an internal SDR team.

Who is StoryGen for?

StoryGen works best for B2B companies that:

• Sell high-value products or services
• Have a defined ICP and sales motion
• Want predictable pipeline without scaling headcount

Who is StoryGen not a fit for?

We’re likely not a fit if:

• B2C products or offerings
• You sell low-ticket or transactional products
• You want lead lists only (we execute, not just provide data)
• You’re not ready to invest in an outbound partner
• You’re looking for marketing automation instead of sales conversations

How It Works

How does the engagement actually work?

We build and run a dedicated outbound motion for your company:

• Target account & ICP analysis
• List building and enrichment
• Messaging and call frameworks
• Cold calling, email, and LinkedIn execution
• Booking qualified meetings directly on your calendar

You don’t manage reps, tools, or systems — we do.

Do you replace our internal SDR team?

No. Many clients use StoryGen to supplement capacity, test new segments, or de-risk scaling before hiring internally.

How long does it take to see results?

Most clients begin seeing meetings booked within the first 2–4 weeks after launch, depending on ICP clarity, market responsiveness, and volume.

Pricing & Risk

How does pricing work?

Pricing is performance-based and tied only to qualified meetings delivered. There are no upfront retainers or long-term commitments to start.

What qualifies as a “qualified meeting”?

A qualified meeting is one that:We build and run a dedicated outbound motion for your company:

• Matches your agreed ICP
• Meets pre-defined qualification criteria agreed upfront

Qualification rules are aligned before launch.

What if it doesn’t work?

If we don’t deliver qualified meetings, you don’t pay. Our incentives are fully aligned with results.

Is there a minimum contract length?

We start with a 30-day pilot so you can evaluate results without long-term risk.

Differentiation

What makes StoryGen different from other outbound agencies?

Three core differences:
1. We cover the execution cost, you only pay for results
2. Cold calling is a core strength, not an add-on
3. Enterprise-grade GTM systems, not generic AI templates

We operate like an extension of your revenue team, not a vendor.

Do you use AI to write messages?

We use AI to assist research and testing but all messaging is conversion-driven, human-reviewed, and continuously optimized. No generic AI copy. Ever.

Do you just “spray and pray”?

No. Every campaign starts with ICP definition, TAM analysis, and messaging hypotheses. Outreach is targeted, measured, and iterated weekly.

Operations & Control

Can we pause or adjust campaigns?

Yes. Campaigns are flexible: messaging, targeting, and volume can be adjusted as we learn.

Getting Started

What do you need from us to start?

Typically:

• Intake Form
• ICP confirmation
• Product positioning context
• Meeting qualification criteria
• Calendly signup for booking meetings

We handle the rest.

What’s the next step?

A short discovery call to confirm fit and define success criteria. If it makes sense, we launch a pilot. No upfront risk.

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