Humanly is an AI recruiting platform that automates candidate sourcing, screening, scheduling, and engagement for high-volume hiring teams.
Humanly had invested heavily in hiring Account Executives, but there was no pipeline to support them. The company lacked a functioning top-of-funnel motion, leaving reps underutilized, missing quota, and facing performance pressure despite strong product demand in the market.
The Storygen GTM Engineering Team quickly set to work identifying the industries where Humanly’s AI recruiter created the most immediate ROI, built segmented campaigns for each vertical, and created custom messaging for each HR, TA, and operations leader who owned high-volume hiring.
Within 72 hours, Storygen’s dedicated BDR team was up and running, multithreading into these critical accounts and immediately booking qualified meetings for Humanly’s Account Executives. Messaging focused on eliminating recruiter bottlenecks, reducing time-to-hire, and increasing candidate throughput, turning Humanly from a generic recruiting tool into a must-have hiring infrastructure for fast-growing teams.
In just four months, StoryGen’s BDRs converted Humanly’s sales team from idle to opportunity-rich:
This gave Humanly’s AE team a steady flow of real buying conversations, stabilized performance, and created the pipeline foundation needed to scale revenue and successfully make the business case to continue expansion and acquisition of competitors.