Pipefy is a business process automation platform used by large operations teams to build and run no-code workflows across HR, procurement, finance, and shared services.
Pipefy had strong product-market fit but was not creating enough enterprise pipeline. Their internal team struggled to consistently reach and engage Fortune 500 and large mid-market decision-makers across Operations, Finance Ops, and IT.
Instead of leading with a generic “automation platform” pitch, StoryGen’s GTM Engineering Team built a go-to-market motion around specific, high-value workflows that buyers already budget for, including procurement intake, finance approvals, HR onboarding, and shared-services requests.
We mapped Pipefy’s value to real approval bottlenecks inside target accounts, built a list of $100M+ revenue and Fortune 500 companies, and quickly stood up a full-service BDR team to run multi-threaded outbound campaigns into Operations, Finance Ops, IT, and process owners. Each personalized message tied directly to those workflows and their business impact, and specified a clear CTA: a short demo mapped to their exact workflow and approval bottlenecks.
Over the engagement, StoryGen created measurable, enterprise-grade revenue opportunities for Pipefy:
This shifted Pipefy’s pipeline mix toward larger, higher-value accounts and gave their sales team a steady flow of real buying conversations instead of low-intent inbound noise.