Vibes is a mobile engagement platform that powers SMS, MMS, RCS, and mobile-wallet marketing for large consumer brands across retail, restaurants, financial services, hospitality, and automotive.
Vibes had a strong enterprise-grade platform but lacked the expertise to consistently reach marketing and lifecycle leaders of fortune 500 companies who control messaging budgets. Pipeline growth was constrained by limited outbound success, fragmented vertical targeting and failure to crack into true enterprise level engagements.
StoryGen repositioned Vibes from a commodity “SMS provider” into a high-trust mobile engagement infrastructure partner for brands that depend on deliverability, compliance, and scale.
The Storygen GTM Engineering Team built targeted campaigns into CRM, Lifecycle, Loyalty, Digital Marketing, and MarTech leaders across high-volume consumer brands and marketing-tech ecosystems like Klaviyo users. The Storygen BDRs then anchored their outreach around an audit-style discovery offer that exposed gaps in existing messaging programs and created a clear, low-friction path to a paid pilot.
StoryGen delivered a predictable flow of enterprise marketing opportunities:
This gave Vibes a repeatable way to penetrate large consumer brands across multiple verticals and build a much stronger enterprise pipeline for its mobile engagement platform.