WiseLayer builds AI-powered digital workers for finance and accounting teams, including agents for accruals, payroll accounting, bank reconciliations, fixed assets, and other high-volume financial workflows.
WiseLayer had strong technology but a broken go-to-market. Four prior agencies failed, internal BDRs underperformed, and the company was not generating enough qualified pipeline to satisfy investor growth expectations. Without a working top-of-funnel, WiseLayer was on its last legs despite a compelling product.
The StoryGen GTM Engineering Team rebuilt WiseLayer’s revenue engine from the ground up. We identified the exact ERP environments and finance organizations most likely to buy WiseLayer’s Accruals AI, then used data-driven account selection and trained callers to engage real buyers inside those environments.
Instead of generic “AI automation” outreach, Storygen built a multichannel BDR team to target each ICP segment with custom messaging mapped to the specific accounting workflows, controls, and financial close pain they were struggling with. This created deal-ready conversations, not just demos.
StoryGen turned WiseLayer from a struggling GTM into an acquisition-grade growth story:
That surge in qualified pipeline and closed revenue materially changed WiseLayer’s trajectory. The company went from failing to scale to becoming an attractive, fast-growing AI platform: ultimately leading to its acquisition by BlackLine at a significant valuation.
This is what a working go-to-market engine looks like when it actually creates outcomes, not just activity.